ALPHARETTA, Ga. — Neenah Industrial Solutions, a Mativ brand and leading manufacturer of critical components and specialty solutions, today announces a name change and rebrand to Indafor.

The rebrand provides the perfect opportunity for Neenah Industrial Solutions to move beyond the heritage Neenah-based name and adopt a new name, look, contemporary website, and updated marketing collateral, resulting in the launch of the Indafor brand in March of 2024. 

The new Indafor name pays homage to the brand’s more than a century-old history of strength, innovation, and industrial solutions by marrying the words industrial and the Latin word for strong, fortis. The brand’s tagline, “Where it all comes together,” positions it for a future of continued partnership, process, and progress in pressure-sensitive tape backings, performance labels, medical packaging, dispersable technology, abrasive backings, and specialty paper markets.

“Throughout our history, customers have come to us with different material challenges, and we pride ourselves on collaborating with them to build durable, high-performing solutions,” said Mike Monaghan, Vice President, Sales, Industrials and Release Liners, Mativ. “The Indafor brand more accurately reflects our mission to put our customers at the forefront, connect the dots between past experience and future success, and provide innovation as a solution.”

The Indafor brandmark symbolizes innovation born through collaboration and the touchpoint between Indafor and its partners. The vertical line through the center signifies technical precision, while the dynamic progress diagonal signifies expert leadership. Vivid blue communicates the brand’s experience, expertise, and ongoing innovation. 

With the rebranding also comes a modern website, allowing customers to view all of Indafor’s solutions, capabilities, sustainable activities, and markets, serving as a more friendly user experience. From now on, sales and marketing materials will be clearly branded with the Indafor color palette and messaging. 

“We are thrilled to introduce the Indafor brand to our customers. The world-class service, expertise, and market-leading solutions they’ve come to expect will continue as before, but packaged in a clean, brand look and feel they’ll come to recognize as we proceed into the future together,” says Jackson Pettit, Senior Director, Industrials and Release Liners – Marketing & Sustainable and Adhesive Solutions – R&D, Mativ.


About Indafor 

Indafor, a Mativ brand, manufactures critical components and high-quality industrial solutions that positively impact people’s everyday lives in many ways. Indafor has a diverse customer base spanning 80+ countries and prides itself on selling directly to some of the world’s leading blue-chip companies. 

For over 100 years, Indafor has partnered with established global supply chain partners to bring new opportunities into reach for customers across diverse industries and markets. Indafor has multiple manufacturing facilities in North America and Europe, positioning them to deliver global solutions. The company invests heavily in innovation, chemistries, and versatile assets to deliver performance-driven products and specialty solutions known for maximum durability, conformability, printability, and more. To learn more about Indafor, please visit 


About Mativ

Mativ Holdings, Inc. is a global leader in specialty materials headquartered in Alpharetta, Georgia. The company makes material impacts on the world every day through a wide range of critical components and engineered solutions that solve our customers’ most complex challenges. We manufacture on three continents and generate sales in nearly 100 countries through our family of business-to-business and consumer product brands. The company’s two segments, Filtration & Advanced Materials and Sustainable & Adhesive Solutions, target premium applications across diversified and growing end-markets, from filtration to healthcare to sustainable packaging and more. Our broad portfolio of technologies combines polymers, fibers, and resins to optimize the performance of our customers’ products across multiple stages of the value chain. Our leading positions are a testament to our best-in-class global manufacturing, supply chain, and materials science capabilities. We drive innovation and enhance performance, finding potential in the impossible.


Media Contact:

Shobhita Sharma

Senior Manager, Marketing Communication